3D Visuals for Marketing

Side Project in collaboration with Chris Ibrahim, 2023

The Idea

Creating multiple 10 second renderings in a futuristic and outer space inspired setting to market LED sculptures and other Merchandise to show on instragram.

Tools

Blender
fSpy
Affinity Photo

Roles

Concept Art
3D Artist

Scroll down for more videos and a small insight into my process!

More Video

Process

From this photo:

To this 3D scene:

Calculate Angle to import to Blender

With fSpy I calculated the angle of which the image was taken, which can later be used in Blender to set up a scene using a render camera with the same angle and dimensions

Prepare Background Images

Since the woman in the image is planned to move, I will remove her as much as needed from the picture so I can use it as a background.

I also removed any lighting as this will be later on added in 3D

Setup

After importing the fSpy projection I can use the scene camera to project a texture onto roughly modelled objects and recreate the scene in 3D

Put everything together!

Camera animation, animated textures or objects, additional lighting, rendering settings, etc.